Gone are the days when websites cost tens of thousands of pounds to set up, and could only be updated thereafter by those with technical skills – shrewd businesses are turning to WordPress for a smarter way to get a website.
If you’ve not yet heard of WordPress, chances are you will do soon. Basically, it’s an open-source (free) content management system which allows websites to be built quickly and easily. While it’s best not to go it alone entirely with your corporate site if you have no coding experience at all – the result will be far more polished if you go to someone who’s well-versed in the technology – the great news is that sites built this way are available for a much lower cost than traditional sites.
Keep it fresh
One of the most impressive factors is that WordPress sites can be updated online, using a unique log in. With only a little coaching (or some judicious Googling and a little computer savvy), you can easily change the content of existing pages or post a new blog article – which is important, since one of the criteria the search engines are using these days is how ‘active’ a site is. Gone are the days when a website was a static brochure for a business; today it’s got to be a dynamic tool.
WordPress works in a modular way, so you can literally bolt on functionality as and when you require it. There are plenty of ‘widgets’ which cover everything from streaming your Twitter feed onto your homepage to ‘ask the experts’ facilities, which allow visitors to pose questions, which are then answered by your company’s experts, and posted online for all to see.
Styling is also easier than with traditional web design, since there are thousands of free and ‘premium’ templates out there – all you have to do is pick from the myriad of aesthetic choices, and then customise it with your logo and graphics, there’s no need to pay top dollar to a designer. Even the paid-for ‘premium’ themes cost around £30, depending on their originator’s pricing structure, which wouldn’t even get you a couple of hours with a web designer.
In case you hadn’t already guessed, we switched to a WordPress site almost a year ago, and have never looked back. It was created to retain all the elements of our previous site’s design that we loved, but in a more dynamic package that allows us to be much more nimble with our digital marketing. Because WordPress is so search-engine-friendly, and thanks to the work we’ve done boosting the content and functionality of our site, our Google Analytics results have already shown improvement.
Thanks to the popularity of this technology (because its benefits are just so clear to see), there’s now plenty of WordPress experts who will create you a website for a very reasonable price. Why not ask around your business network? You’re bound to get a recommendation from someone, which is always a reliable way to meet a great new supplier.
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